More depth, without adding noise

The main screen stays simple. This is where the deeper tools, extra views, and soft premium architecture live while we learn from early users.

No paywall yet

Real feedback first

You can keep using the app without signing in, but signing in lets your data sync across devices.

Premium architecture

Soft-launch first, paywall later

The goal is not to shut features too early. First we define what feels essential for free and what truly deserves premium after feedback from at least 1,000 users.

Pura Mama Free

Included

A calm postpartum daily companion.

Includes

• AI coach chat

• Story rail support

• Reflections and check-ins

• Basic favorites and messaging

Notes

• Keeps the core daily support experience simple

Pura Mama Plus

Coming soon

A deeper recovery coach for moms who want more support.

Includes

• Deeper recovery pattern insights

• Longer AI memory and smarter personalization

• Premium recovery plans and guided series

• Advanced trend view for sleep, mood, energy, and adherence

Notes

• Subscription flow is intentionally not live yet

• This is preview architecture only until user feedback shapes the offer

Preview

Advanced recovery insights

Longer windows, clearer trends, and deeper pattern reads once you know what moms actually value.

Preview

Longer AI memory

Keep the coach more context-aware over time without making the free experience feel weak.

Preview

Guided recovery series

Stage-based mini programs for rest, nourishment, movement, and realistic recovery pacing.

Preview

Deeper tomorrow plans

More personalized planning once we learn which plan styles moms actually repeat.

Preview

Smart favorite collections

Save ideas into calmer collections like quick wins, gentle breakfasts, or one-handed snacks.